Another fame that ventured into the production of her own product and entered the manufacturing of organic plant-based milk is Filipino actress-turned-businesswoman, Nadine Lustre. This comes in the backdrop of her unending drive for change through advocating for a healthy and sustainable lifestyle that she has embarked on in a bid to present an option of a healthy diet to consumers by providing them with dairy produce that are nutritious. Lustre was based not only reveals her business acumen, while the launch of Splendid Foods, can also be viewed, as the trend of the increased popularity of plant-based diets in the world.
The Inspiration Behind Nadine Lustre Milk Brand
Nadine Lustre has been quite vocal on her social media accounts about being fit and her advocacy which is being fit and green. For instance, in one of the interviews, she took her stand by nobly encouraging the public to take more of plant base foods in their daily menus while focusing on the taking of balanced diets. Evaluating the need to develop a healthier lifestyle, Lustre’s creation of an alternative line of cookies came as a result of her own experience with weight loss. Her goal is to give consumers a better product compared to normal dairy milk through being tasty, healthy and being friendly to the ecology.
Product Development and Ingredients
Making Lustre’s plant-based milk therefore saw the company go through a research process and consult with nutritionist as well as food scientists. The brand uses natural products in preparing its sweets to which the ingredients are sourced making the sweet not only delicious but also healthy. This milk is derived from almonds and oatmeal among other naturally cultivated farm produce, and enriched with vitamins, minerals and proteins. That makes it a perfect choice for people who are casein sensitive, vegan or those who decided to decrease their dairy consumption.
Health Benefits
The other advantage that the plant-based milk brings about as Nadine Lustre pointed out is that it is healthy. FREE of cholesterol and saturated fats present in normal dairy milk and therefore a healthy product for the heart. It also contains minerals such as calcium and vitamin D necessary for bone and body health, and vitamin B12. Also, the product has a lower sugar and calories content, which reflects the Intended consumer group that is in desperate need of healthy products.
Environmental Impact
Besides, the fans have also appreciated Nadine Lustre’s plant-based milk as it has no negative effects on health, unlike dairy milk as well as is more environmentally friendly. This leads to another obvious fact, plant-based milk has a lower water requirement during its production and has relatively lesser greenhouse emissions as well. There are a number of factors that consumers can use plant based milk to ensure that natural resources are conserved and also combat the effects of climate change. That is why Lustre has to promote the idea of these environmental benefits to the audience and introduce eco-friendly products.
Market Reception
This has been well seen through the reception that Royce plant-based milk was welcomed in the market once it was introduced by Nadine Lustre. Some have freely embraced the product due to the good flavor, smooth texture and nutritional value. It has been embraced by many especially those who are conscious with their health, those into recommend vegetarians and those who are allergic to milk products. Social media marketing also helped the brand in its initial period of marketing the brand with the help of some product placements with the stars.
Future Plans
For her part, Nadine Lustre, who is toughing it out with Miyami Media PH to popularize plant-based milk, is not without a vision for the coming years. She wants to develop new types of the product that would allow not only offering a range of flavors with different degrees of sweetness but also a range of product formulations for people with different health needs and preferences. Further, there are strategies on expansion in terms of coverage by aiming to acquire a larger distribution network and regarding the approach, Lustre intends to expand the brand to the global market and target strategic retailers and distributors in different countries. She also wants to build upon this legacy and continue with her healthy lifestyle campaigns, and other related projects.
